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Size: |
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138 x 215 mm
5.5 x 8.5 in
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Pages: |
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352
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Binding: |
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Softcover
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Published: |
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October 2007
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A Japanese Advertising Agency
An Anthropology of Media and Markets
Brian Moeran
A Japanese Advertising Agency is an important book. There are many popular introductions to the world of advertising by insiders, such as David Ogilvy and Peter Mayle.... There is also a solid tradition of academic commentary on the cultural role of ads and on how to 'decode' them. There are, however, few outside researchers who have actually had the opportunity to experience the inner workings of advertising agencies in any country, and Moeran's year in a Japanese agency is--to the best of my knowledge--unprecedented.
Price: Bht 795.00
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